GUESTS & RESOURCES
- Steve Clark: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he kicks off a series of conversations with Steve Clark, Head of Digital Growth at Tangent. Together they discuss Steve’s 5 fundamentals to growth marketing.
Steve starts with the fundamentals of growth marketing. He introduces the topic around his own background as an SEO and the importance between SEO and growth. SEO is constantly evolving and changing and it is critical to take note of the different initiatives that can impact your marketing.
One of the most important aspects of growth marketing is understanding what you are putting in front of your customers and what your customers are looking for. That intent piece goes through its own journey through the SERPs. SEOs are part of the backbone of marketing. They funnel prospects through the buyer’s journey with content, user intent, and websites. SEO is a key thread to growth marketing.