GUESTS & RESOURCES
- Tyson Stockton: Website // LinkedIn
- Jordan Koene: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
Join host Ben as he continues 2020 Year in Review week with Searchmetrics’ Director of Services Tyson Stockton and SEO Strategist Jordan Koene to discuss developments in ranking factors. Together they talk about how Google evaluated search performance throughout the year.
Google continued its efforts rewarding websites that provided positive user experiences for its visitors. Although Google remained mum regarding ranking factors, signs and signals illustrated that the search engine is prioritizing websites with excellent technical structure and frameworks.
Google also placed more emphasis on its communication efforts, giving advance notice to users almost a full year before its new web vitals go live in 2021. They explained what changes were scheduled for Search Console and what tools are available to users to prepare their sites for web vitals in the new year.