Mobilegeddon Has Arrived – Has It?

April 21st, 2015 | Analysis 29 comments

Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet.

UPDATE – Mobilegeddon has arrived! Check here:
Analysis with winners and losers of the Google Mobile Update.

Mobilegeddon

However, there have been some interesting developments already in the last few weeks. It looks like Google has already been testing recently.

Some Examples for Recent Developments

Disregarding potential impact of changes caused by a rollout beginning today, we already wittnessed interesting developments for some domains over the last few weeks. Some data even looked like Google has already started rolling out the update earlier.

For example, the domain indeed.com has not been optimized for mobile a few weeks ago (as we showed in our recent Mobile analysis of the top 100 SEO Visibility domains), but now they are. Here is what the development looks like:

Mobile vs Desktop Visibility: indeed.com

Compared to another job classifier, monster.com, you can see a clear difference:

Mobile vs Desktop Visibility: monster.com

There is also another example from the real estate business:

Homes.com and trulia.com don’t really show strong changes, while the Mobile SEO Visibility of zillow.com is currently increasing:

Mobile vs Desktop Visibility: zillow.com

The same is true for cheapflights.com versus kayak.com:

Mobile vs Desktop Visibility: cheapflights.com

Mobile vs Desktop Visibility: kayak.com

So as you can see, already in the last few weeks there already have been some interesting developments regarding Mobile.

Don’t forget: Today, we have released our new Mobile Research with brandnew features for Mobile analyses. So now, every user of the Searchmetrics Suite is able to track Mobile Performance, Rankings and Mobile Visibility also historical. And for local.

Mobile is not only Mobile, but Local too

Mobile doesn’t go without Local. These two parameters are tied very close together. Take a look at the local differences in Mobile SEO Visibility for latimes.com for example:

Local Mobile Visibility: latimes.comThere are many other examples for these kinds of local visibility differences.

Mobilegeddon Impact? Still to Come…

Don’t worry, we will keep an eye on the data and publish a winner-loser analysis as soon as we see some bigger movements in the data. For now, Suite Customers are able to check their Mobile Performance in our software at any time:

Searchmetrics Suite – Mobile Research

I will keep you updated about fresh data and further developments. Have you already seen any impact on your domain? Let me know in the comments.

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (3)

Comments (29)

  1. Jey
    2015/04/22

    Definitely see your passion 😉

    Still too early to tell – G did say that it would take several weeks to roll out. Zillow is run by John Doherty so I am not surprised that it’s doing well since he’s a particularly strong technical SEO. Same with the SEOs who work for Kayak and Cheap Flight.

    How do you determine the top 100 websites in your visibility report?

    Cheers,
    Jey

  2. 2016/02/05

    Aw, this was an extremely good post. Finding the time and actual effort to produce a great article… but what can I
    say… I put things off a whole lot and don’t manage to
    get anything done.

  3. 2016/02/13

    I like looking through a post that can make people think.
    Also, thank you for allowing for me to comment!

Trackbacks (26)

Comments (29)

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    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

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    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

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    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

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    […] Noch ist es zu früh, um alle Auswirkungen des letzten Google Updates in Analysetools zu erkennen, aber erste Vergleiche zwischen optimierten und nicht optimierten Webseiten zeigen, dass das Google Update wie erwartet insbesondere nicht mobil optimierte Seiten in der Sichtbarkeit sinken lässt (s. searchmetrics Blog). […]

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    […] night, Marcus Tober from Search Metrics wrote that formed on his large information set he was unable, during slightest final night, to “see any […]

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    […] night, Marcus Tober from Search Metrics wrote that formed on his large information set he was unable, during slightest final night, to “see any […]

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    […] Searchmetrics április 21-én tette közzé adatait. Pontosabban annak hiányát. Elemzésükben világosan […]

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    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

  11. 2015/04/23

    […] but can’t see any bigger movements or winners/losers yet,” Search Metrics founder Marcus Tober wrote on his blog. Ryan Heuser from SEOClarity had a similar conclusion last Tuesday night from his data […]

  12. 2015/04/23

    […] Searchmetrics április 21-én tette közzé adatait. Pontosabban annak hiányát. Elemzésükben világosan […]

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    […] SearchMetrics: Mobilegeddon Has Arrived – Has It? […]

  14. 2015/04/24

    […] Tober, the founder of Search Metrics, wrote that he was unable to “see any bigger movements or winners/losers yet.” Ryan Heuser […]

  15. 2015/04/24

    […] their post about Mobilegeddon earlier this week, SearchMetrics showed some data for earlier experiments they’d seen. Those changes looked to be pretty dramatic in the mobile […]

  16. 2015/04/24

    […] their post about Mobilegeddon earlier this week, SearchMetrics showed some data for earlier experiments they’d seen. Those changes looked to be pretty dramatic in the mobile […]

  17. 2015/04/24

    […] their post about Mobilegeddon earlier this week, SearchMetrics showed some data for earlier experiments they’d seen. Those changes looked to be pretty dramatic in the mobile […]

  18. 2015/04/24

    […] their post about Mobilegeddon earlier this week, SearchMetrics showed some data for earlier experiments they’d seen. Those changes looked to be pretty dramatic in the mobile […]

  19. 2015/04/27

    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

  20. 2015/04/28

    […] night, Marcus Tober from Search Metrics wrote that based on his massive data set he was unable, at least last night, to “see any bigger […]

  21. 2015/04/28

    […] Tober from SearchMetrics has been watching also, he gave us the winners and losers data. He declared that “Mobilegeddon is here” and […]

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    […] Tober from SearchMetrics has been watching also, he gave us the winners and losers data. He declared that “Mobilegeddon is here” and said […]

  23. 2015/04/28

    […] Tober from SearchMetrics has been watching also, he gave us the winners and losers data. He declared that “Mobilegeddon is here” and said […]

  24. 2015/04/29

    […] Tober from SearchMetrics has been watching also, he gave us a winners and losers data. He announced that “Mobilegeddon is here” and said […]

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    […] Tober from SearchMetrics has been watching also, he gave us the winners and losers data. He declared that “Mobilegeddon is here” and said […]

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