Tag archive: SEO

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Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

April 26th, 2016 | SEO News No comments
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In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

April 5th, 2016 | General No comments
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Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

March 31st, 2016 | General No comments
RightRailAds_Blog

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

March 23rd, 2016 | SEO News 1 comment
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Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

December 9th, 2015 | Product Notes 12 comments
Google Panda Update 4.2

After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]

July 24th, 2015 | Analysis 9 comments
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Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

June 19th, 2015 | Analysis 54 comments
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You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

June 17th, 2015 | SEO News 15 comments
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Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

June 12th, 2015 | Product Notes 1 comment
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The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

May 4th, 2015 | Analysis 26 comments
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