Tag archive: SEO

universal-search-2016-550x412

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

September 20th, 2016 | Analysis, General 1 comment
domain-authority-consolidation_dictionary.com-example

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

July 12th, 2016 | Analysis 7 comments
google-phantom4-550x412

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

July 8th, 2016 | SEO News 13 comments
mobilegeddon2-mobile-friendly-here-to-stay

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

June 15th, 2016 | SEO News No comments
failing-to-scale

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

June 3rd, 2016 | General No comments
win-the-dating-app-game

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

May 26th, 2016 | SEO News No comments
strengthening-search

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

May 11th, 2016 | Events 1 comment
Google_MagicEightBall

For a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration. Even the Magic 8-Ball won’t sidestep the question by answering “Maybe.” Google first broached the subject in 2010 by announcing site speed would be included in rankings, though […]

May 3rd, 2016 | SEO News 2 comments
BlogContentThumb-Phantom

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

April 26th, 2016 | SEO News No comments
SM_Blog_Thumbnail_Emotional-SEO

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

April 5th, 2016 | General No comments
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