Tag archive: SEO

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It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 28 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 46 comments

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He’s not an interruption to our work. He is the purpose of it. He’s not an outsider to our business. He is part of it. We are not doing him a favor by serving [...]

June 3rd, 2014 | About us, General 1 comment
Unknown

Fifteen years ago during the infancy of cloud computing and software as a service (SaaS),  Microsoft and Cisco had two of the most recognized IT certifications on the market.  The Microsoft Certified Solutions Expert (MCSE) and the Cisco CCNA.  They not only covered an entire segment (e.g. Server infrastructure and networking) but there were few [...]

Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are [...]

February 26th, 2014 | General 2 comments

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 10 comments
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments

This is a consistent digital marketers’ quandary. Is it wasteful – or in fact essential – to elicit that additional advertising spend? Should you run organic and paid campaigns concurrently? Do SEO and PPC work symbiotically and in a complementary way? Google are emphatic that it’s a big fat ‘yes’. Their logic being that you [...]

October 9th, 2013 | General 3 comments

Week of July 1, 2013  noteworthy search marketing news edition 3: Mobile: A New Element For The Periodic Table Of SEO Success Factors Mobile is an important element that has now been added to the Periodic Table of SEO Success Factors. With Google officially announcing that sites with bad mobile SEO will not rank as [...]

July 6th, 2013 | General No comments

Week of June 24, 2013  noteworthy search marketing news edition 2: F.T.C Tells Search Engines to Label Advertising as Such  On Tuesday, the Federal Trade Commission told two dozen search engine providers they should more clearly differentiate between results, paid content and advertising on Web pages. The commission has stated they have noticed a decline [...]

June 29th, 2013 | General, SEO News 1 comment
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