Tag archive: seo news

BlogContentThumb-Phantom

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

April 26th, 2016 | SEO News No comments
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In Hollywood, a box office smash inevitably leads to a sequel or two to keep sales humming. The view from the Googleplex is no different: Coming to screens this May, “Mobilegeddon 2” promises another potentially perilous journey into the world of mobile search. In the past few weeks leading up to the rollout of its […]

April 19th, 2016 | SEO News No comments
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It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

April 14th, 2016 | SEO News No comments
RightRailAds_Blog

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

March 23rd, 2016 | SEO News 1 comment
Dashboard Templates

Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

December 9th, 2015 | Product Notes 4 comments
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Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

December 9th, 2015 | Product Notes 12 comments
Google Quality Update / Phantom III

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

December 2nd, 2015 | Analysis 74 comments
SEO-Benefits com vs. org

Should you go with a .com, .info, .org or dot-something else? Except in very rare instances, it’s almost always best to go with a .com domain name. Sure, you might need to do a .gov or a .edu, but for the vast majority of businesses a .com in your URL is best—for the reasons you […]

April 6th, 2015 | Analysis, SEO News 16 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has […]

August 29th, 2014 | Analysis 111 comments

After taking a break from search to talk some social last week, it’s time for us to get back to search engines and SEO. One thing that caught my attention was Andrew Shotland’s comments over at Search Engine Land: He spoke about the non-existent SEO at Foursquare, a platform that still hasn’t been properly optimized, […]

December 10th, 2012 | General, SEO News 1 comment
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