Tag archive: seo news

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Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

December 9th, 2015 | Product Notes 2 comments
Link Optimization - Image Thumbnail

Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

December 9th, 2015 | Product Notes 9 comments
Google Quality Update / Phantom III

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

December 2nd, 2015 | Analysis 57 comments
SEO-Benefits com vs. org

Should you go with a .com, .info, .org or dot-something else? Except in very rare instances, it’s almost always best to go with a .com domain name. Sure, you might need to do a .gov or a .edu, but for the vast majority of businesses a .com in your URL is best—for the reasons you […]

April 6th, 2015 | Analysis, SEO News 13 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has […]

August 29th, 2014 | Analysis 111 comments

After taking a break from search to talk some social last week, it’s time for us to get back to search engines and SEO. One thing that caught my attention was Andrew Shotland’s comments over at Search Engine Land: He spoke about the non-existent SEO at Foursquare, a platform that still hasn’t been properly optimized, […]

December 10th, 2012 | General, SEO News 1 comment

Man, did I have a stressful week. Which, unfortunately, is why the SEO News is coming a little late. First we were in Salzburg from Thursday to Saturday, then we went straight to London for the iStrategy Conference. I will write up the recap in the next few days. There were several interesting speakers and […]

December 4th, 2012 | SEO News No comments

It was an exciting conference last week in Moscow. I was planning to write a recap, but it seems my Russian isn’t good enough – and there wasn’t all that much SEO stuff anyway. But I do have one very important tip for you from Russia: If you want to do business there, you have […]

November 20th, 2012 | SEO News 1 comment

Hello again and welcome to the Searchmetrics weekly round up. It was a fairly calm week last week, a lot of my colleagues being at the SEO Day in cologne. Me? Slave to the office. So lets start in with what was of interest from the week past.   Is Yahoo coming back? Marissa Mayer […]

October 31st, 2012 | SEO News 3 comments

Welcome to our new weekly series. For quite some time we have been thinking about collecting interesting topics each week and  sharing them here on our blog. We get a lot of questions from our customers about what we think  is important out there at the moment and the customer is always right of course. […]

October 25th, 2012 | General 6 comments