Tag archive: Searchmetrics Suite

In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data [...]

April 29th, 2013 | General 1 comment

In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. The present article looks at how the ROI for online marketing projects can be measured using the Searchmetrics Suite. In the end it’s always a question of money. Return on investment (ROI) is the [...]

April 22nd, 2013 | General No comments

In the “Big Data in SEO” series I examine the seven topics that are important for enterprise SEOs. This article looks at technical on-page optimization and targeting. Since late 2011 the technical performance of a website has been a true ranking factor. And that doesn’t just mean speed. What matters is generating as few errors [...]

April 12th, 2013 | General 1 comment

In this series of articles entitled “Big Data in SEO”, I cover the seven topics that are important for enterprise SEO. This section will focus on keywords, or to put it better, the low-hanging cherries. The biggest problem for large websites is not just to be ranked for the right keywords. Rather, the problem is [...]

April 4th, 2013 | General 1 comment

In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring competitors with the Searchmetrics Suite. Large companies are often surprised to learn that the biggest threating competition on the Internet is usually not from competitors having the same business [...]

April 1st, 2013 | General 1 comment
Keyword Rankings

In the series of articles entitled “Big Data in SEO”, I go through the seven topics that are important for enterprise SEOs. In this second part – Quick overview: managing different campaigns in a structured way – I show how you can organize your team with the Searchmetrics Suite. Large companies naturally always pursue many [...]

March 25th, 2013 | General 2 comments

One of the first things you should do when you get a new client with an established SEO program is do competition research and a content audit so you can plan a cohesive strategy. Correctly identifying the true competitors in your search query spaces is important because they often provide good indicators of what type [...]

August 30th, 2012 | Analysis 1 comment
seo sem

As soon as it’s cold enough outside that chocolate gingerbread cookies won’t melt, they start turning up in supermarkets by the truckload. And now, we’re here – Christmas is just around the corner. Well… not quite. But Santa will be here in less than three months, which leads me to ask, “is everything prepared for [...]

October 12th, 2011 | Analysis No comments

Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not [...]

August 29th, 2011 | Analysis, General 2 comments

Despite what some may think, SEO is hard manual labor rather than simple magic,  and proper preparation and follow-up assessment are an important part of professional Google optimization work. Today’s enterprise SEOs see themselves more as project managers than independent artists, and rely on detailed data and figures rather than tea-leaf fortune telling. In this [...]

August 23rd, 2011 | Analysis, General 2 comments
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