Tag archive: Longtail

Four different job directories on Spiegel Online subdomains

Searchmetrics Essentials lets you dissect subdomains even more precisely and effectively. Right from the start, you can now choose to display the visibility of directories and subdomains, as well as that of domains Now, for the first time, you can analyze subdomain comparisons, while continuing to utilize the tips and tools that you have come […]

November 23rd, 2011 | Analysis, General No comments

Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not […]

August 29th, 2011 | Analysis, General 2 comments

Despite what some may think, SEO is hard manual labor rather than simple magic,  and proper preparation and follow-up assessment are an important part of professional Google optimization work. Today’s enterprise SEOs see themselves more as project managers than independent artists, and rely on detailed data and figures rather than tea-leaf fortune telling. In this […]

August 23rd, 2011 | Analysis, General 2 comments

Today, I’m writing about Universal Search. I can’t shake the feeling that Google is strongly pushing the news, images, video and shopping integrations in its ‘normal’ search. At the moment, these snippets seem kind of, well, ‘understated’. To the naked eye, there is little to distinguish them from the organic index, at least with the […]

August 8th, 2011 | Analysis 9 comments

Ah, shoot. With blockbuster search terms like ‘Firefox’ or money keywords like ‘LTE,’ at some point it feels like you just start running out of SEO ideas. Sometimes the best site structures, the most beautiful content and even the most sustainable link building, fail to make any headway. With difficult keywords like these, only sheer […]

What a surprise! Once again, I’m introducing a new feature from the Searchmetrics Suite and one that I’m very much looking forward to working with when it finally goes live today. And, it’s all about analyzing subdirectories and subdomains using the Quick Analysis database. Why is this so important? I’ll explain that in a minute. […]

July 14th, 2011 | General, Product Notes 2 comments

For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google […]

June 14th, 2011 | Analysis, General 5 comments

With the introduction of Google Instant Search, Google has significantly changed the search world once more. This development will not only bring users to their goal quicker, but will also likely generate more revenue for Google and lead to a shorter Long Tail. As a user types in their search phrase, Google displays matching search […]

September 29th, 2010 | General No comments