Tag archive: Keywords

expedia_blogheader

This post was updated on 01/24/2014 (conclusion section). On Monday, searchengineland.com wrote about the -25% organic visibility drop of expedia.com. We provided the guys from SEL with some data and a few screenshots of our software, the Suite. Now, I want to provide you with a deeper analysis for a closer look at what may [...]

January 22nd, 2014 | Analysis 21 comments
Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, [...]

October 28th, 2013 | Analysis 1 comment
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments
SEO High-Flyer Searchmetrics

Recent studies show: The number of people in need of a vacation who still personally book their flight to the destination of their dreams at a travel agency has significantly decreased in recent years. Conversely, the number of online bookings is steadily increasing – with an upward trend. Who are the top players? Who has [...]

August 3rd, 2013 | Analysis No comments

In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data [...]

April 29th, 2013 | General 1 comment

In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. The present article looks at how the ROI for online marketing projects can be measured using the Searchmetrics Suite. In the end it’s always a question of money. Return on investment (ROI) is the [...]

April 22nd, 2013 | General No comments

In the “Big Data in SEO” series I examine the seven topics that are important for enterprise SEOs. This article looks at technical on-page optimization and targeting. Since late 2011 the technical performance of a website has been a true ranking factor. And that doesn’t just mean speed. What matters is generating as few errors [...]

April 12th, 2013 | General 1 comment

In this series of articles entitled “Big Data in SEO”, I cover the seven topics that are important for enterprise SEO. This section will focus on keywords, or to put it better, the low-hanging cherries. The biggest problem for large websites is not just to be ranked for the right keywords. Rather, the problem is [...]

April 4th, 2013 | General 1 comment

In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring competitors with the Searchmetrics Suite. Large companies are often surprised to learn that the biggest threating competition on the Internet is usually not from competitors having the same business [...]

April 1st, 2013 | General 1 comment
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click [...]

March 28th, 2013 | Analysis 6 comments
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