Tag archive: Google

Google Panda Update 4.1

The new Panda Update is here. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+-Profile of an employee on Thursday. The rather “slow” rollout already started early this week and is supposed to last till the beginning of next. Depending on the [...]

September 26th, 2014 | Analysis 124 comments
RF_thumbnail

It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 37 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 51 comments
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer [...]

June 18th, 2014 | Analysis 3 comments
Google Panda Update 4.0

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is [...]

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 10 comments
SEO Visibility drop of rapgenius.com

As Barry from searchengineland.com (http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777) and others wrote on December 25th, rapgenius.com (a service that lets users look up song lyrics and discuss their meaning) officially got penalized from Google. In a tweet on December 24th Matt Cutts revealed Google was looking after RapGenius shady linkbuilding methods and bingo – a day later the site has [...]

December 28th, 2013 | Analysis 11 comments
Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, [...]

October 28th, 2013 | Analysis 1 comment
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments

This is a consistent digital marketers’ quandary. Is it wasteful – or in fact essential – to elicit that additional advertising spend? Should you run organic and paid campaigns concurrently? Do SEO and PPC work symbiotically and in a complementary way? Google are emphatic that it’s a big fat ‘yes’. Their logic being that you [...]

October 9th, 2013 | General 3 comments
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