Tag archive: Google

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 7 comments
SEO Visibility drop of rapgenius.com

As Barry from searchengineland.com (http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777) and others wrote on December 25th, rapgenius.com (a service that lets users look up song lyrics and discuss their meaning) officially got penalized from Google. In a tweet on December 24th Matt Cutts revealed Google was looking after RapGenius shady linkbuilding methods and bingo – a day later the site has [...]

December 28th, 2013 | Analysis 9 comments
Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, [...]

October 28th, 2013 | Analysis 1 comment
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments

This is a consistent digital marketers’ quandary. Is it wasteful – or in fact essential – to elicit that additional advertising spend? Should you run organic and paid campaigns concurrently? Do SEO and PPC work symbiotically and in a complementary way? Google are emphatic that it’s a big fat ‘yes’. Their logic being that you [...]

October 9th, 2013 | General 2 comments
GooglePlus-out-rank-Facebook

Much is written about “social media” these days. Social networks, and in particular the user signals that flow from these platforms into the net, play an increasingly important role in the overall perception. Shares, Likes, Comments, PlusOnes, Tweets and Pins coming from anywhere, promoting recommendations, URLs, images, and content through the Internet – all of [...]

June 20th, 2013 | Analysis 17 comments
penguin2.0_google_update

The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today. Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. [...]

May 23rd, 2013 | Analysis 135 comments
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click [...]

March 28th, 2013 | Analysis 6 comments
Google and sentiment analysis

Last week we looked at how Google might look at and use the social graph in search and advertising. People are indeed an ever growing source of signals that can be mined. That’s fairly obvious. Another area that this could connect of course is in reviews, or more specifically, sentiment. How might a search engine [...]

January 17th, 2013 | Analysis, General 7 comments
google_pony

Pretty smart that we have an internal update alarm bell. It always rings when Google is shaking the SERPs with its updates. And on Saturday it was ringing like hell. And we don’t agree with others that this is not an update, our statistics show that this must be some kind update. It is a [...]

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