Tag archive: Analysis

Panda downtrend

I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely [...]

November 20th, 2014 | Analysis No comments
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It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 39 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 52 comments
Google Panda Update 4.0

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is [...]

Searchmetics Car

The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, [...]

October 28th, 2013 | Analysis 1 comment
SEO High-Flyer Searchmetrics

Recent studies show: The number of people in need of a vacation who still personally book their flight to the destination of their dreams at a travel agency has significantly decreased in recent years. Conversely, the number of online bookings is steadily increasing – with an upward trend. Who are the top players? Who has [...]

August 3rd, 2013 | Analysis No comments
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click [...]

March 28th, 2013 | Analysis 6 comments

The thermometer is finally telling us that it is springtime, even if the calendar has been claiming the same for some time. It’s high time for some spring cleaning. This year won’t just be about scrubbing behind the living room cabinet and under the beds, but also about digital cleaning: Searchmetrics is giving you 14 [...]

May 10th, 2012 | Essentials 6 comments
Google author integrations

Everyone in the SEO space has been talking about the way Google handles authors and links. In the future, content could be evaluated by using the author as a ranking factor.  SEOmoz published an interesting article recently focused on how the relationship between the social graph and real links from known, trusted authors could give [...]

April 23rd, 2012 | Analysis 66 comments

Anyone practicing SEO professionally will quickly identify repetitive tasks and look for someone to take care of them. After all, painstakingly counting peas takes away from the actual, creative optimization work. But this “someone” doesn’t have to be an employee; in many cases it turns out to be the Searchmetrics Suite software. This software not [...]

August 29th, 2011 | Analysis, General 2 comments
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