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Online Publishing: Challenges and Opportunities of Digitization
Memo to the Modern Marketer Time to read: 17 minNewspapers and publishers are facing a multitude of new challenges in the digital age. Where is the industry currently and what do publishers need to prepare for in the future?Read More -
Google BERT Update: Background and analysis
Analysis Time to read: 9 minThe Google BERT Update is the biggest change to Google's algorithm in five years. It affects one in ten search queries, with a focus on long-tail keywords.Read More -
Who’s winning the Battle for Brexit on Google Search?
Analysis Time to read: 17 minWe explore how the BBC, UK newspapers and political parties are performing in Google search for Brexit-related topics. Who is setting the Brexit agenda?Read More -
Unwrapping the Secrets of SEO: Conversions, Analytics and User Signals
Unwrapping the Secrets of SEO Time to read: 8 minBen Doll answers your SEO questions: How can we measure conversions? What insights can we get from Google Analytics? And how is the Bounce Rate calculated?Read More -
Global SEO Guide: Successfully Navigating the Seven Seas of Search
Unwrapping the Secrets of SEO Time to read: 25 minWhat's important when doing SEO for Google, Baidu, Yandex or Bing? In this post, we explain how you can sail on the seven sears of international search.Read More