Category: SEO News

Google Mobile Index

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

November 16th, 2016 | SEO News 5 comments
Google Webmaster Says No to Widgets

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

October 5th, 2016 | SEO News 7 comments
Introducing Content Experience

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

September 22nd, 2016 | Events, General, Product Notes, SEO News No comments
WhyHeavingBosomsHelpYouWinOnline_Header

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

August 25th, 2016 | SEO News 1 comment
google-phantom4-550x412

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

July 8th, 2016 | SEO News 14 comments
mobilegeddon2-mobile-friendly-here-to-stay

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

June 15th, 2016 | SEO News No comments
win-the-dating-app-game

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

May 26th, 2016 | SEO News No comments
read-my-lips-voice-search-wins

by Holly Miller and Sebastien Edgar   If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search. But before you decide which voice assistant should get your final rose, consider this […]

May 24th, 2016 | SEO News No comments
the-great-keyword-battles

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

May 19th, 2016 | SEO News 1 comment
google-doesn't-want-you-to-read-this

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

May 17th, 2016 | SEO News 1 comment
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