Category: General

content-seo-social-media-make-life-easier

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 2 comments
failing-to-scale

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

June 3rd, 2016 | General No comments
SM_Blog_Thumbnail_Emotional-SEO

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

April 5th, 2016 | General No comments
SM_Blog_Thumbnail_ROI-Digital-Sleuth

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

March 31st, 2016 | General No comments
SM_Blog_Thumbnail_Visibility-Guard

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

March 30th, 2016 | General, Product Notes No comments
Oprah Feature

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

June 9th, 2015 | General 9 comments
Apple vs Google

In recent years, Google seems to have overtaken devices of all types, serving as the default search engine on the most popular web browsers. This position can partly be blamed for Google’s continuing domination of search engine market share, with top competitor Bing unable to gain traction. That may be about to change. First, Firefox decided […]

February 6th, 2015 | General 7 comments
seo avengers

Who is your favorite Avenger?  Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?” Structuring (old and new) internal resources is a common challenge that’s hardly […]

February 4th, 2015 | General 13 comments
SEJ Summit

In 2015 we, in partnership with Search Engine Journal, are bringing you the SEJ Summit! A conference series that will take place in six cities across the United States and one in the United Kingdom in London. The 2015 SEJ Summit which is hosted by us, will focus on content marketing, enterprise SEO, social media […]

November 19th, 2014 | General 1 comment
Searchmetrics_Certification

Searchmetrics Academy gets you up-and-running fast with top-flight SEO training designed by experts so you can become Searchmetrics Certified! We’re hosting two live training events in Paris and Palo Alto this November where you can become certified in both our yellow and green belt courses. These courses acquaint you with fundamental concepts and important terminology, […]

October 28th, 2014 | General 5 comments
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