Category: General

Oprah Feature

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

June 9th, 2015 | General 6 comments
Apple vs Google

In recent years, Google seems to have overtaken devices of all types, serving as the default search engine on the most popular web browsers. This position can partly be blamed for Google’s continuing domination of search engine market share, with top competitor Bing unable to gain traction. That may be about to change. First, Firefox decided […]

February 6th, 2015 | General 2 comments
seo avengers

Who is your favorite Avenger?  Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?” Structuring (old and new) internal resources is a common challenge that’s hardly […]

February 4th, 2015 | General 10 comments
SEJ Summit

In 2015 we, in partnership with Search Engine Journal, are bringing you the SEJ Summit! A conference series that will take place in six cities across the United States and one in the United Kingdom in London. The 2015 SEJ Summit which is hosted by us, will focus on content marketing, enterprise SEO, social media […]

November 19th, 2014 | General No comments
Searchmetrics_Certification

Searchmetrics Academy gets you up-and-running fast with top-flight SEO training designed by experts so you can become Searchmetrics Certified! We’re hosting two live training events in Paris and Palo Alto this November where you can become certified in both our yellow and green belt courses. These courses acquaint you with fundamental concepts and important terminology, […]

October 28th, 2014 | General 3 comments
Toberfest

This past Friday, as a surprise to our CTO and Founder Marcus Tober, we celebrated Toberfest – our take on Oktoberfest! Some of our colleagues based in our US office, located at the heart of Silicon Valley in San Mateo, came together to eat traditional German food and beer! In case you are not familiar […]

October 6th, 2014 | About us, General 4 comments
great seo success

For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the nitty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “why would you want that Kevin?” Well […]

September 23rd, 2014 | General 28 comments

I recently returned from the first annual Visibility_14 Conference in Chicago. I had some great conversations with the Searchmetrics Team and a number of attendees, and, although it is tough to summarize, here are three things I learned. #1. Chicago is a beautiful city. I’ll definitely be back. Cloud Gate (“The Bean”) in Chicago’s Millennium […]

July 29th, 2014 | General 2 comments

Next week the Searchmetrics Visibility_14 conference takes place in Chicago (July 16-18), bringing together some of the greatest minds in SEO, PPC, social and content to debate the changing face of search. Driven by the evolution of Google’s search algorithm, the world of SEO is changing, moving from being a primarily technical discipline to becoming […]

July 7th, 2014 | Events, General 1 comment

If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup affects the SEO performance of your website. Well, if you depend on absolute rank as your primary performance metric, you could be misled. Absolute rank position indicates how your keywords perform across all […]

June 26th, 2014 | General 2 comments
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