Category: General

Introducing Content Experience

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

September 22nd, 2016 | Events, General, Product Notes, SEO News No comments
universal-search-2016-550x412

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

September 20th, 2016 | Analysis, Essentials, General, SEO News No comments
content-seo-social-media-make-life-easier

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

June 8th, 2016 | General 2 comments
failing-to-scale

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

June 3rd, 2016 | General No comments
SM_Blog_Thumbnail_Emotional-SEO

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

April 5th, 2016 | General No comments
SM_Blog_Thumbnail_ROI-Digital-Sleuth

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

March 31st, 2016 | General No comments
SM_Blog_Thumbnail_Visibility-Guard

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

March 30th, 2016 | General, Product Notes No comments
Oprah Feature

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

June 9th, 2015 | General 9 comments
Apple vs Google

In recent years, Google seems to have overtaken devices of all types, serving as the default search engine on the most popular web browsers. This position can partly be blamed for Google’s continuing domination of search engine market share, with top competitor Bing unable to gain traction. That may be about to change. First, Firefox decided […]

February 6th, 2015 | General 7 comments
seo avengers

Who is your favorite Avenger?  Recently I worked with a client to put together their SEO team. The question they posed was: “if we have unlimited resources and want to put together the best team for SEO, who and what do we need?” Structuring (old and new) internal resources is a common challenge that’s hardly […]

February 4th, 2015 | General 13 comments
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