Category: General

This past Friday, as a surprise to our CTO and Founder Marcus Tober, we celebrated Toberfest – our take on Oktoberfest! Some of our colleagues based in our US office, located at the heart of Silicon Valley in San Mateo, came together to eat traditional German food and beer! In case you are not familiar [...]

October 6th, 2014 | About us, General 1 comment
great seo success

For the normal world, a Panda is just an animal, for SEO folks it’s a diagnosis. In this post, I will briefly talk about how Panda works, but the nitty gritty of it is actually about how to get hit by a Panda algorithm penalty. You may ask, “why would you want that Kevin?” Well [...]

September 23rd, 2014 | General 16 comments

I recently returned from the first annual Visibility_14 Conference in Chicago. I had some great conversations with the Searchmetrics Team and a number of attendees, and, although it is tough to summarize, here are three things I learned. #1. Chicago is a beautiful city. I’ll definitely be back. Cloud Gate (“The Bean”) in Chicago’s Millennium [...]

July 29th, 2014 | General 1 comment

Next week the Searchmetrics Visibility_14 conference takes place in Chicago (July 16-18), bringing together some of the greatest minds in SEO, PPC, social and content to debate the changing face of search. Driven by the evolution of Google’s search algorithm, the world of SEO is changing, moving from being a primarily technical discipline to becoming [...]

July 7th, 2014 | Events, General No comments

If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup affects the SEO performance of your website. Well, if you depend on absolute rank as your primary performance metric, you could be misled. Absolute rank position indicates how your keywords perform across all [...]

June 26th, 2014 | General 2 comments

“A client is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He’s not an interruption to our work. He is the purpose of it. He’s not an outsider to our business. He is part of it. We are not doing him a favor by serving [...]

June 3rd, 2014 | About us, General 1 comment
Unknown

Fifteen years ago during the infancy of cloud computing and software as a service (SaaS),  Microsoft and Cisco had two of the most recognized IT certifications on the market.  The Microsoft Certified Solutions Expert (MCSE) and the Cisco CCNA.  They not only covered an entire segment (e.g. Server infrastructure and networking) but there were few [...]

Spot Hot Shopping Trends Using Big Data Imagine having your store stocked with exactly the right products that your customers desire in the precise quantities that they wish to buy. You are completely unburdened by slow sellers. Your website contains all the right keywords. And drastic markdowns are a thing of yesteryear. Unless you are [...]

February 26th, 2014 | General 2 comments

As we begin 2014, it’s the perfect time for SEOs and marketers to reflect on the successes and failures of the previous year, and to make SEO predictions for the year ahead. As shown by the Mayans though, it can be difficult to accurately predict future events. Google is notoriously unpredictable as they are at [...]

February 3rd, 2014 | General, SEO News 10 comments

It’s been just over six weeks since Google officially announced their new ’Hummingbird’ update. Now we’ve had some time to get our heads round the details,  what does it mean for SEO experts and digital marketers? Courtesy of Edmund Garman Hello Hummingbird Amit Singal, Senior Vice President of search at Google, first introduced the algorithm [...]

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