Category: Analysis

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Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

February 15th, 2017 | Analysis 8 comments
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No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

February 9th, 2017 | Analysis 3 comments
Data shows regional and global differences in searches for Valentine's day

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

February 7th, 2017 | Analysis No comments
Location, location, location

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

January 31st, 2017 | Analysis, General No comments
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In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

January 18th, 2017 | Analysis, General 2 comments
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To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their performance during the last 12 […]

January 17th, 2017 | Analysis 1 comment
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We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

December 13th, 2016 | Analysis 8 comments
Ranking Factors Teaser

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

December 1st, 2016 | Analysis 2 comments
Clinton vs Trump Blog Title

The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of […]

November 7th, 2016 | Analysis 3 comments
Google Penguin Update 4.0

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

October 21st, 2016 | Analysis 5 comments
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