Category: Analysis

Searchmetrics Insights

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

February 8th, 2015 | Analysis 17 comments
Searchmetrics Rising-Falling-Stars

As another year in SEO ends, it’s time to take a look back at the rising and the falling stars in SEO Visibility for 2014, and most importantly, why the rankings changed. First, there is much more quality to be found in the search results, no doubt due to the effects of Panda, Penguin & […]

January 19th, 2015 | Analysis 15 comments
Panda downtrend

I have taken a look at the further development of the Winners and Losers of the Panda 4.1 Update. After all, both Google’s statements and the development of the data led to the conclusion that this is a slow, continuous rollout. That’s why we waited until we can say that the rollout is most likely […]

November 20th, 2014 | Analysis 16 comments
panda-roll-outs

In this article I show how Google’s Panda update is a more stable part of the continuously modified algorithm than many may think. Here I examine victims of different Panda iterations, explain the concept behind them and go into detail about a few cases. Although it’s not clear whether the update has been completely rolled […]

November 18th, 2014 | Analysis 1 comment
With the Google Pirate Update sites that infringe copyrights were banned from the index

Google announced that the Pirate Update 2 was rolled out this week. After many criticisms that Google is not doing enough against Piracy it updated its filter to help stem piracy. It works similar like Panda or Penguin. Based on a huge set of queries and the data Google had from the first Pirate update, […]

October 26th, 2014 | Analysis 51 comments
Google Panda Update 4.1

The new Panda Update is here. About 4 months after the release of Panda 4.0, Google has announced a new iteration of the algorithm update via the Google+-Profile of an employee on Thursday. The rather “slow” rollout already started early this week and is supposed to last till the beginning of next. Depending on the […]

September 26th, 2014 | Analysis 151 comments
RF_thumbnail

It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White […]

September 7th, 2014 | Analysis 46 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has […]

August 29th, 2014 | Analysis 67 comments
Universal Search US - Absolute 2013

The number of Universal Search Integrations, — Images, Videos, Maps, and News, Shopping (PLAs) — in search results, has once again significantly increased over the past year. Above all, shopping snippets have increased considerably. And it seems that several of these changes are connected to the Hummingbird update that took place in the late summer […]

June 18th, 2014 | Analysis 3 comments
Google Panda Update 4.0

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is […]

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