Authors of the Searchmetrics Blog

Marcus Tober

marcus-toberMarcus Tober is the founder and CTO of Searchmetrics.

Tober studied computer science in Berlin, during which time he developed the well-known SEO platform linkvendor.com in 2005. At the same time, he built the largest online greeting cards platform in Germany that attracted millions of visitors each month. His passion for SEO led Tober to sell Ecards and more GmbH in 2008-to the largest European company builder Rocket Internet-in order to focus on building out the Enterprise SEO platform Searchmetrics.

Today, Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic traffic and revenue.

Articles from Marcus Tober.

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Jordan Koene

jordan-koeneJordan Koene is Chief Evangelist for Searchmetrics. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay’s content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.

Articles from Jordan Koene.

 

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Daniel Furch

img007Daniel Furch is Head of Content Marketing at Searchmetrics.

Subsequent to his studies at Humboldt University of Berlin, he has worked as a project manager for a real estate start up. Daniel joined the company in 2010 leads a team of content marketers and designers and is responsible for research, data analyses, studies and content.

In his role at Searchmetrics, Daniel is concerned with both the strategic conception and the creation of content. He analyses search, content, social and PPC data to draw conclusions on market trends for content marketing purposes like studies, blog posts and white papers.

Furthermore, he contributes to the marketing team regarding PR, social media, press releases and internal/external communication.

Articles from Daniel Furch.

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Helen Shaughnessy

helen-shaughnessyHelen Shaughnessy is passionate about great products.

Her career experience spans design engineering, product management and product marketing for both large enterprises and small start ups. She currently creates great products at Searchmetrics as Director of Product Marketing for the US.

Helen works closely with customers and prospects to solve their SEO, SEM, and content problems. Outside of work, she stays true to her mechanical engineering roots serving as a mentor at start-up incubator Highway1 and as a coach at Stanford’s d.school.

Articles from Helen Shaughnessy.

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Holly Miller

Holly_200x200

Holly Miller delivers SEO insights to some of the world’s largest brands as a member of the Searchmetrics Professional Services team. A true SEO lover, Holly draws her enthusiasm for search from a diverse set of professional experiences in online marketing from communications to creative agency work. Paired with her technical SEO expertise, she’s passionate about sharing her unique professional insight to help marketers improve their customer experience through the use of data. 

An avid fitness enthusiast and a storytelling aficionado, she enjoys spending time outside of work training in the sport of competitive ballroom dance and sharing marketing insights through blogging.

Articles from Holly Miller.

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Jan Grundmann

Jan GrundmannJan Grundmann is Content Marketing Manager at Searchmetrics and joined the company in February 2015. He writes studies and whitepapers on search- and content optimization. Furthermore, he blogs about new product features, Google Updates and analyzes fresh data from our Suite.

Before starting at Searchmetrics, Jan has been Editor-in-chief at the Leipzig-based news platform news.de. In addition to journalistic expertise, he is equipped with experience in SEO and Content Marketing.

Articles from Jan Grundmann.

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Tom Wells

Tom WellsTom is a Content Marketing Manager at Searchmetrics. Together with the Content Marketing team, Tom produces, edits and coordinates content for the English and German speaking markets. In addition, he also assists with PR and press coverage.

An honorary Berliner since 2008 and a self-confessed language nerd, Tom studied linguistics in Berlin and has previously worked in editorial roles at an economic non-profit and an airline.

Articles from Tom Wells.

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Sebastien Edgar

Sebastien_BWSebastien helps Fortune 500 companies better optimize their web presence as an in-house SEO Specialist at Searchmetrics. With experiences leading SEO efforts for brands abroad (e.g. InterNations.org) and helping Silicon Valley startups kick start their search efforts, he loves digging into analytics data hands-on to interpret and shape the story it tells.

Originally born overseas, Sebastien has lived in many places around Europe and the US, including Paris, Munich, Basel, and even Akron, Ohio. Now based on San Francisco, he’s deeply entrenched in the search community, and enjoys testing out the latest and greatest methods in search analytics and optimization to bring new data-driven insights and results to his clientele.     

Aside from dreaming about SEO, Sebastien loves playing tennis and lusting over classic cars.

Articles from Sebastien Edgar.