In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data [...]
Author Archive: Matthias Bachor
In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. The present article looks at how the ROI for online marketing projects can be measured using the Searchmetrics Suite. In the end it’s always a question of money. Return on investment (ROI) is the [...]
In the “Big Data in SEO” series I examine the seven topics that are important for enterprise SEOs. This article looks at technical on-page optimization and targeting. Since late 2011 the technical performance of a website has been a true ranking factor. And that doesn’t just mean speed. What matters is generating as few errors [...]
In this series of articles entitled “Big Data in SEO”, I cover the seven topics that are important for enterprise SEO. This section will focus on keywords, or to put it better, the low-hanging cherries. The biggest problem for large websites is not just to be ranked for the right keywords. Rather, the problem is [...]
In the article series “Big Data in SEO”, I will be covering the seven topics that are important to enterprise SEOs. This part deals with monitoring competitors with the Searchmetrics Suite. Large companies are often surprised to learn that the biggest threating competition on the Internet is usually not from competitors having the same business [...]
In the series of articles entitled “Big Data in SEO”, I go through the seven topics that are important for enterprise SEOs. In this second part – Quick overview: managing different campaigns in a structured way – I show how you can organize your team with the Searchmetrics Suite. Large companies naturally always pursue many [...]
In the “Big Data in SEO” article series, I guide you through the seven topics that are important for enterprise SEOs. This first part is about how to organize your team using the Searchmetrics Suite. We would probably all agree on the following: data is the real treasure in the Internet economy. And “Big Data” [...]
We live big data: The over 90 employees at Searchmetrics work with large quantities of data going to and from 123 different countries every day. We monitor not only Google but also Yahoo, Bing, Yandex, Baidu, Seznam, etc. And we’ve been doing it for a long time: Not just since last year, but as part [...]
Wishing you a good beginning to the New Year. It looks as if it will be a year full of changes. If Google continues at the same pace as the past few months, then a whole lot awaits us. I’m convinced that social media signals will become even more important ‒ our analyses over the [...]
Help Santa Claus and you will be richly rewarded! To make sure you don’t get bored during the Christmas season, we have created a fun competition that also involves a little skill. Catch the gifts falling from the sky in our Christmas Flash Game. The best gift catchers will receive winnings of €8,000! Details: Play [...]
