Author Archive: marcus

expedia_blogheader

This post was updated on 01/24/2014 (conclusion section). On Monday, searchengineland.com wrote about the -25% organic visibility drop of expedia.com. We provided the guys from SEL with some data and a few screenshots of our software, the Suite. Now, I want to provide you with a deeper analysis for a closer look at what may [...]

January 22nd, 2014 | Analysis 21 comments
SEO Visibility drop of rapgenius.com

As Barry from searchengineland.com (http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777) and others wrote on December 25th, rapgenius.com (a service that lets users look up song lyrics and discuss their meaning) officially got penalized from Google. In a tweet on December 24th Matt Cutts revealed Google was looking after RapGenius shady linkbuilding methods and bingo – a day later the site has [...]

December 28th, 2013 | Analysis 9 comments
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments
us_ranking_factors_2013

It’s done. After weeks of data aggregation, evaluations, analyzing, processing, interpreting, and making the corresponding graphic implementations, it is finally finished: the 2013 Searchmetrics Ranking Factors for Google USA, also known as the 2013 Ranking Correlation (only sounds sillier). Once again, we have evaluated the 30 first search results of 10,000 keywords, thereby analyzing 300,000 [...]

June 27th, 2013 | Analysis 40 comments
GooglePlus-out-rank-Facebook

Much is written about “social media” these days. Social networks, and in particular the user signals that flow from these platforms into the net, play an increasingly important role in the overall perception. Shares, Likes, Comments, PlusOnes, Tweets and Pins coming from anywhere, promoting recommendations, URLs, images, and content through the Internet – all of [...]

June 20th, 2013 | Analysis 17 comments

I am very proud: With the newest release of Search Metrics Suite, we have raised the bar for search analysis software. In short, we make the value of an investment in search engine optimization important, measurable and understandable for management in a way Warren Buffett would want. While others talk about the sense or nonsense [...]

May 24th, 2013 | General, Product Notes 2 comments
penguin2.0_google_update

The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today. Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. [...]

May 23rd, 2013 | Analysis 135 comments
searchmetrics-suite-versions

Many months we worked hard to define our two product lines. In the past it wasn’t clear what I get with Searchmetrics Essentials and what with Searchmetrics Suite. In addition we had several options to “pimp up” the software. Also for me it wasn’t easy to explain what is what. Searchmetrics Essentials = Research only [...]

April 3rd, 2013 | General, Product Notes No comments
Searchmetrics Universal Search Infographic

“Since April 2007 search engine result listings have been more than just a series of 10 blue links. Almost six years ago Google began to integrate boxes containing additional media which appears in-between the actual organic search results. Those – depending on how relevant they are to the search query – also generate higher click [...]

March 28th, 2013 | Analysis 6 comments
Christmas2012

2012, and what a year it’s been for Searchmetrics and also for me. Last summer we presented Suite 6, got excellent feedback and won some great customers. We also made it good in the international arena. While we were a welcome speaker all over the world, our international success can also be seen from our [...]

December 19th, 2012 | General 2 comments
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