Author Archive: marcus

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It’s here! This fall season’s most important piece of SEO reading. This year’s report, available as a PDF to download, took a little longer than usual to prepare, because it’s more than a study. It’s an extensive analysis of trends and the status quo in SEO today, and we are publishing it as a White [...]

September 7th, 2014 | Analysis 26 comments
Searchmetrics Analysis: https vs http

Google recently announced that it would use https as a ranking signal. Reason enough for us to look at our data and analyze whether there are any current effects – and whether it is already evident that https sits could have a ranking advantage over http-URLs. The news was not entirely unexpected as Google has [...]

August 29th, 2014 | Analysis 45 comments
Google Panda Update 4.0

A new Panda update has been rolled out by Google, and it’s important to everybody in SEO. So we’ve carried out an immediate analysis, and here are the results. Update: In order to get this analysis to you as quickly as possible, the data we used was independent of the Suite Software. However, it is [...]

expedia_blogheader

This post was updated on 01/24/2014 (conclusion section). On Monday, searchengineland.com wrote about the -25% organic visibility drop of expedia.com. We provided the guys from SEL with some data and a few screenshots of our software, the Suite. Now, I want to provide you with a deeper analysis for a closer look at what may [...]

January 22nd, 2014 | Analysis 21 comments
SEO Visibility drop of rapgenius.com

As Barry from searchengineland.com (http://searchengineland.com/google-has-officially-penalized-rap-genius-for-link-schemes-180777) and others wrote on December 25th, rapgenius.com (a service that lets users look up song lyrics and discuss their meaning) officially got penalized from Google. In a tweet on December 24th Matt Cutts revealed Google was looking after RapGenius shady linkbuilding methods and bingo – a day later the site has [...]

December 28th, 2013 | Analysis 11 comments
Searchmetrics - Keyword not provided

Google’s information on traffic and conversions on organic keywords is increasingly “Not provided”. This is not new. The search engine giant started withholding information on organic referrers from its web-analytics tools, like Google Analytics, for reasons of “user privacy” some time ago. This means, the keywords the search user uses to get to your site [...]

October 24th, 2013 | SEO News 2 comments
us_ranking_factors_2013

It’s done. After weeks of data aggregation, evaluations, analyzing, processing, interpreting, and making the corresponding graphic implementations, it is finally finished: the 2013 Searchmetrics Ranking Factors for Google USA, also known as the 2013 Ranking Correlation (only sounds sillier). Once again, we have evaluated the 30 first search results of 10,000 keywords, thereby analyzing 300,000 [...]

June 27th, 2013 | Analysis 48 comments
GooglePlus-out-rank-Facebook

Much is written about “social media” these days. Social networks, and in particular the user signals that flow from these platforms into the net, play an increasingly important role in the overall perception. Shares, Likes, Comments, PlusOnes, Tweets and Pins coming from anywhere, promoting recommendations, URLs, images, and content through the Internet – all of [...]

June 20th, 2013 | Analysis 19 comments

I am very proud: With the newest release of Search Metrics Suite, we have raised the bar for search analysis software. In short, we make the value of an investment in search engine optimization important, measurable and understandable for management in a way Warren Buffett would want. While others talk about the sense or nonsense [...]

May 24th, 2013 | General, Product Notes 2 comments
penguin2.0_google_update

The good news first. The data in Searchmetrics Suite and Essentials is fully updated providing the most current and accurate information. We usually do updates from Saturday to Sunday, but because of Google Penguin update 2.0, we did it today. Yesterday night, May 22nd, Google finished rolling out the second generation of its Penguin updates. [...]

May 23rd, 2013 | Analysis 140 comments
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