8 Important SEO Principles; A Quick Review

August 1st, 2013 | General, SEO News 24 comments

SEO Principles: Is content an important part of SEO?

The answer is simply, yes.

As far as SEO is concerned content plays a significant role in either promoting or degrading your website and yes, unique content is the keystone of any SEO plan of action. The content of your website remains the most important aspect of your SEO strategy. The SEO tactics are only helpful if the content is good. Without high-quality content no SEO tactic will help you drive organic traffic to your site.

Coalition with Google is foremost

Cooperating with Google is important than bypassing it.

While trying to optimize your website for Google, you can either co-operate with Google or you can use the blackhat SEO technique to out-smart it. Blackhat SEO is a type of technique that follows techniques to out-smart Google and finding ways to artificially increase your rankings etc. These methods might work in the short-term but it is always advisable to work along with Google in the long run. This will help you build a better asset out of your website and move traffic to it.

Comprehend OR Combat Google

It’s always better to understand Google and go by its rules.

When we say we have to avoid blackhat SEO techniques and work along with Google in the long run it means not only to abide by Google’s set out rules but to incorporate them into your business to support it. Generally, Google works by providing search results or information that exactly match the search query or keyword(s), it servers by retrieving information matching the search query from its huge database. Simply put, to rank high in Google it is very essential to post content that will interest the visitor rather than employing content for the sake of ranking. . E.g., of a SEO company

Having good quality content is not just enough 

Popularize your quality content.

As mentioned before, having top-quality content is of utmost importance; however having unique and useful content is not merely enough. Organic traffic will not be driven to your website even though you have a good content. This is because, Google will not know about your content by just publishing it. Nor will it trust the content.

This obstacle can be overcome by making your article or content popular. If you post your article on Facebook, some will share it while others might retweet it etc. Google will track all these mentions and will recognise your content is of high-quality. So when someone searches on the related article, your page will rank high on Google and it will result in more organic traffic to your website. 

Trash unimportant articles

Delete old articles.

If any of your articles are more than two years old and do not have much readership anymore, and have limited link equity, it is advisable to delete them. However, if you wish to keep the older articles you must Noindex them so that your other, more recent articles, do not lose their link equity.

Noindex pages that must be on your site, but do not need rank

Unimportant pages can be set to NOINDEX.

Most people want their articles to be ranked on Google, along with their home page. However, you don’t need “About Me” or “Contact Me” to rank. You also don’t want Terms of Service and Privacy Policy to be ranked. You should noindex these pages, which notifies the search engines to not rank them at all. You can noindex your pages in the following ways:

  • Modify your robust.txt file by adding Disallow: /example-directory/example-page.html, add <meta name=”machine” content=”noindex”> to the page header,
  • (OR) Use a WordPress plugin.

If you are the single author, you should also noindex your archives as it duplicates the content of your website, and you can get penalised by Google for duplicating your content.

Post title must begin with most valuable keyword 

Title to begin with keyword.

For your rankings to improve, you must use the most important keyword in the headline of your article. The title tag is the most essential on-page factor to optimize the keyword. You must also make sure that other posts linking to your website also use the same keyword.

Strictly avoid reciprocal links 

No to reciprocal links.

Unlike backlinks the reciprocal links have void SEO value as they return exactly the same link equity as they receive hence, you must avoid engaging them only if they are valuable. In case of offering a backlink you could nofollow them unless you haven’t made a mutual reciprocal link agreement, by contradiction it is considered a grey hat move. You must try to get run-of-site links like bolgroll etc., as these are high-quality links. You must also make sure that these links are relevant to your site. . 

 These are the 8 important SEO principles. 

Author Bio:

I’m Ramya Raju, a freelance web designer/writer based in India.  I have worked in a number of SEO projects and have a good insight into creating a web design with SEO techniques incorporated in it.  Apart from web designing and SEO I also contribute high-quality articles to top class websites and blogs. Besides business I am part-time wildlife photographer and generally an extrovert, I also like travelling to different destinations.


Ramya Raju,

E-mail: ramyaraju896@gmail.com

Mobile: 9442474516


Please note: This is a guest blog.

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Comments (21)

Comments (24)

  1. 2013/08/26

    To be completely honest, I would say that it is all about Great content and after that promotion of your great content to the right people, dont you think???

  2. 2013/09/16

    Thank you Ramya, great points for sure. I would like to add that a new search metrics report correlates greater rankings for websites with more social media activity. Shares on Facebook, Googe + 1’s, Twitter and Pinterest all having the greatest impact. Even more than on page seo factors themselves. So for today – don’t forget about quality content that will get you shared with these social media sites. And adding the social media sites to any website will help make it easy to share your content as well. Have a great day, Joe

  3. 2013/09/20

    Hi Joe,

    Thanks for the genuine reply. I will certainly follow your advice.


    Ramya Raju

  4. 2013/09/24

    i disagree with one of your point like deleting old articles as they are old they might have gained their own authority within long time frame.

    Secondly, old articles are valuable as it can bring search traffic and even if they might not that much high but every single visit is precious.

    Thirdly, i have seen old content ranks much better and they are stable because of their authority.

    Lastly, they can also contribute in pagerank if its linked with homepage in most cases every page is linked with homepage for navigational purpose.

  5. 2013/09/25

    Really Good and unique principles. There are so many principles or strategy that we are following to promote the business. I really got some unique idea from here.

  6. 2013/09/28

    Nice one. Everyone want their website to be optimized, when clients aproach them for a business. Webmasters are very difficult to understand, Since search engine like Google keeps updating its search algorithm and also it takes long time to see the results even if they understand it and implementing on websites. Many are hesitated to take risk implementing New techniques when there is uncertainty.

  7. 2013/10/02

    Ramya, good post. I’m sure the hummingbird changes and the not provided will make the SEOs life more interesting ;)

  8. 2013/10/03

    Ramya thanks a lot for sharing these 8 important principles of SEO.
    I would like your opinion about what came first chicken or egg?
    I mean in the event that a website has to choose on focusing efforts and choose to do before between growth in social networks or create backlinks?

  9. 2013/12/06

    You actually need to concentrate on both the things means growth of social networks and link building.

    Both of these are linked together produces great result.

  10. 2014/01/09

    This is what i was looking for, very helpful article

    i can say that content is important

    Thanking You

  11. 2014/01/10

    Whilst you do raise some excellent and valid points, it is important that you don’t overlook high quality content and social networking in favour of SEO. It is a combination of all three that make for a truly successful online presence. If you’re content isn’t good (it’s too long, boring or doesn’t make sense) no amount of SEO or social networking is going to save you – and vice versa.

  12. 2014/01/26

    Hello Ramya

    A great and useful article you have written. I appreciate it. I want info about SEO driven articles but nowhere I found a deep and genuine help. My search finishes at your blog.
    Thanks again. And Please in future also oblige us with great articles on SEO and other topics.

  13. 2014/01/30

    Hello Ramya,

    I like this useful things. some E-commerce Site is having Less Content than what to do for that site ,in future write something on that. anyway i like SEO things here you mention.


  14. 2014/02/03

    It´s a great article, and it´s very easy for people to learn the basics of SEO and concentrate only on important things.
    The content of course is the base of a great online marketing. That´s all about.

  15. 2014/03/19

    hello Ramya!
    first of all very good post, you really placed all the necessary information but i’m still confused about your noindex idea. if one is a single author can it harm it’s blog or could be vital in long term?????

  16. 2014/05/21

    Nice information, i am implementing above guide on my latest website

  17. 2014/11/13

    I run a website that showcases footwear and experimented with reciprocal links and this hit me hard in the rankings! Definitely avoid this method of link building at all costs!

  18. 2014/11/25

    This is nice post. I love to read it on daily basis. Keep it up.

  19. 2015/01/13

    Thanks for sharing such helpful review here in your web page. It is very important to maintain a healthy content and honoring search engine rules.

  20. 2015/02/25

    It is definitely true that content really isnt cutting it anymore and it is harder than ever to draw traffic to your site.

    There seems to be only two things are are working well at the moment and that is PBN links and Social signals.

    Social signals for my sites have proved remarkably effective. Each time I post new articles I always make sure these URLs are shared across the bigger networks like FB Twitter etc

  21. 2015/03/27

    Thanks Ramya for sharing these tips. Some are very useful like I was engaging a lot in reciprocal links but now after understanding your point that they are not really good, I have decided to stop doing it.

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  1. 2013/12/09

    […] Also Read: http://blog.searchmetrics.com/us/2013/08/01/8-important-seo-principles-a-quick-review/ […]

  2. 2014/06/11

    […] 8 Important SEO Principles; A Quick Review – from SearchMetrics SEO Blog […]

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