Week of June 24, 2013 noteworthy search marketing news edition 2:
On Tuesday, the Federal Trade Commission told two dozen search engine providers they should more clearly differentiate between results, paid content and advertising on Web pages. The commission has stated they have noticed a decline in compliance with their 2002 guidelines. Associate director for advertising practices Mary K. Engle says, “to avoid the potential for deception, consumers should be able to easily distinguish a natural search result from advertising that a search engine delivers.”
SEO Game Change: Are You Setting the Right Expectations?
Softball and SEO? Jennifer Van Iderstyne uses softball as a metaphor for SEO to help businesses understand if they are setting the right expectations on search engine optimization. One thing Jennifer notes, is that it is important to set expectation management from the start with clients – that like sports, there are winners and losers. This articles looks at: understanding the playing field, who has moved the mound and recognizing a win or loss.
According to a new digital marketing report by IgnitionOne, paid search spend in the US has increased 7% year-over-year in Q2 2013 which is up from a 2% increase YOY in Q1. Additionally, clicks and impressions both rose 5%.
Image Source: Search Engine Land
Watch Danny Sullivan explain how search engines have evolved throughout the years. This video highlights location influenced searching, social signals, universal search vs horizontal or vertical search and even talking to Google in Chrome like you can talk with your phone. Check out the video now to hear more about the history of search.
Check-in with us next week to find the latest highlights on search marketing news!
What do you think of this week’s news?