Heard around the web! In case you missed it, here is a round up of news on SEO, PPC, Social media and more! This is the first edition of noteworthy links on search marketing this week. Every week we will begin to share some of the top stories we liked with a general synopsis on each that might be of interest to you.
Google helping small businesses, Bing experimenting with “Inspiring Content”, PPC Marketing like Michael Bay and more..
Google’s updates and changes are providing small businesses with a chance. As their algorithm continues to improve in assisting online search, more businesses have a chance to increase their visibility with the use of SEO.
Two years ago, Search Engine Land released “The Periodic Table of SEO Success Factors”. Today, they have updated the chart to match today’s SEO market. Search Engine Lands dives into the philosophy behind this table and how to understand it. The goal of this table is to provide insights focused on search engine visibility.
Image Source: Search Engine Land
Bing, Google’s biggest competitor and the number two search engine, continues to innovate and experiment with users search experience. In their latests improvement, Bing is exploring ‘Inspiring Content’, in a similar fashion to a Pinterest look and creating more of a social community feel. Together with a small group of writers, Bing is looking to bring content to the forefront and create a new way for content to be seen. “At best, this look like a positive, link-building element rewarding those applicants with unique original content.”
Image Source: Search Engine Watch
PPC Marketing the way Michael Bay makes movies? In this piece, Dale Harley, a contributor for Business 2 Community explains his guide to PPC Marketing and it’s in true Michael Bay fashion.
And one last relevant link discussing our study on Google+ overtaking Facebook:
As Google+ approaches it’s second birthday at the end of this month, Searchmetrics has announced a new prediction on the growth rate of the search giant overtaking the largest social media site. In the study, Google+ share’s increased 19% whereas Facebook shares increased roughly 10%. The study also included a 15-month analysis of the two networks.
Image Source: Searchmetrics
Don’t forget to check in with us next week to find the latest highlights on search marketing news!
Tell us what you think of this week’s news. Are we missing any important stories or updates happening in the industry?