Search Visibility Super Bowl; NFC Playoffs

September 11th, 2012 | Analysis, Test-Reports No comments

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings!

Search Visibility in the NFL

 

If you’ve been with us for the entire ride, you likely know what it took to win in the AFC search visibility crown. If any of these teams have aspirations of getting to the big game, it’s gonna take some strong marketing savvy across all their channels. In the NFC playoffs we have;

  • Division Champs; Dallas Cowboys, Green Bay Packers, San Francisco, New Orleans Saints
  • Wildcard teams; Philadelphia Eagles & Minnesota Vikings

Let the battle begin!

 

Wild Card Playoffs

With the conference heavy weights waiting in the wings, the bottom end came to duke it out. The Eagles travel to San Fran while the Vikings look to sink the Saints on their home turf. The winners of course having the unenviable task of facing Dallas or Green Bay. Here’s how it played out;

 

Game One;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
San Francisco 49’ers 12,245 0 1,076,203 9 Website
Philadelphia Eagles 20,422 58 603,824 6 Website

 

The Eagles came out hitting hard in the early going, flying past the Niners in both organic and paid search. That was to be short lived though when San Fran flexed their muscle in social and then on special teams, the universal search elements. And in the end that was enough to get the Niners to the next round. It won’t likely get them much further though. They are going to have to work on their natural search, to my thinking they should leverage that social presence with some solid content. Winner; San Francisco 49’ers

 

Game Two;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
New Orleans Saints 13,755 0 769,015 5 Website
Minnesota Vikings 22,638 0 574,512 4 Website

 

In the second wildcard match up the Vikings broke out to a strong lead early and never really looked back. N.O. mounted a bit of a comeback in the second half, but ultimately fell short. Hopefully next year they can beef up on their SEO and natural rankings and lean a little harder on social and universal elements. If that doesn’t work? I guess you can always buy some visibility. Winner; Minnesota Vikings

 

Divisional Playoffs

Now things start to get interesting. The big dogs that are the Cowboys and Packers get back into the fray. Can they be stopped is the question. The marketing teams for the Vikings are looking for an upset while the Niners hope their glory days aren’t behind them. Let’s see what happens..

 

Game One;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Green Bay Packers 28,366 0 1,073,519 8 Website
San Francisco 49’ers 12,245 0 1,076,203 9 Website

 

As expected, the Packers came out hard and built a sizable lead on San Fran in overall search visibility. The Niners though weren’t going to go away that easily as they kept things close the rest of the way. When the dust settled, Green Bay was just too much. It was really a great showing for San Francisco, but they’re going to have to try and leverage that social and universal strength into more meaningful rankings if they want to contend next season. Winner; Green Bay Packers

 

Game Two;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Dallas Cowboys 32,734 0 659,282 9 Website
Minnesota Vikings 22,638 0 574,512 4 Website

 

In another match up that seemed like a foregone conclusion, Dallas showed why they are, “America’s Team”. While there social visibility may not be the best in the league, their over all search performance and universal search presence more than makes up for it. It seems the Vikings marketing team isn’t far off though, boosting some video and news and greater support from the social team and they will be a force for years to come. Winner; Dallas Cowboys

 

Conference Championship

And then there were two. Unlike the AFC Search Playoffs, this one is guaranteed to be a great one. Would the cheese-head nation cut into America’s team? Those pesky marketers from the north are sure hoping so. Let the game begin!

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Dallas Cowboys 32,734 0 659,282 9 Website
Green Bay Packers 28,366 0 1,073,519 8 Website

 

In a struggle for the ages, the Cowboys came out and roped the cheese early. Unfazed, the Packers mounted a serious comeback in the third quarter with some impressive social visibility numbers. Just when it looked like they might eek this one out, Dallas edged them ever so slightly in the 4th quarter with slighty better universal presence. You know what that means…

 

Overtime;

As we saw in the AFC Search Playoff divisional finals, it is time to get another metric to break the deadlock. Once more we’ll be using SERP Spread. This is essentially the percentage of their pages that are ranking on the first page of Google, second page and so on down the line.

SERP Spread

Wow… the 30 day SERP Spread really is still keeping things to close to call. As the game goes deep into overtime, we’re going to give it to the 7 day SERP Spread. Which team is being most active and dominant, over the last week?

 

7 day SERP Spread

And just at the end, when it seemed the invaders from the north might take it, the Cowboys snatch it back. What can we say about these two great teams and their search presence? The marketing team for the Green Bay Packers can hold their heads high indeed. If they use that social power and great universal visibility better, make sure the website SEO is bang on, they certainly can be perennial favourites for years to come. Winner; Dallas Cowboys

 

 

And now we’re all set for the big game. In our final post we’ll take the two conference heavyweights, look deeper into the metrics that makes them great… and then find out just which team truly has the search marketing savvy to be in awe of. And maybe along the way, you might just get some insights into how YOUR website can compete better.

Until then, grab our feed and I’ll see you at the game!

 

Series;

Part 1 and AFC Playoffs

Dies ist nur ein Gravatar

David Harry is Sifu at the SEO Training Dojo and the president of Reliable SEO he works mostly in a consulting capacity to large corporate teams and agencies as well. He has been writing about the world of SEO (and information retrieval) since 2005 and also does podcasts and webinars on the topic.
Show all articles from .

Comments (0)

Trackbacks (0)

Write a comment