Search Visibility Super Bowl; AFC Playoffs

September 11th, 2012 | Analysis, Test-Reports 1 comment

WAIT; if you haven’t already, please go read PART I to understand the metrics we’ve used and see the regular season standings!

Search Visibility AFC

Welcome back again my search geeking, pig skin loving friend! It’s time to have a look at how the Conference playoffs worked out. For those of you that were with us last time, the playoff contenders in the AFC played out like this;

Division Champs; Pittsburgh Steelers, New England Patriots, Denver Broncos, Indianapolis Colts.

Wildcard teams; Baltimore Ravens & Miami Dolphins

On the road to the championship, it’s time to get into the real meat.

 

Wild Card Playoffs

In this scintillating match up we had the Broncos facing the Ravens as well as the Colts and Dolphins going head to head. It’s shaping up to be a great battle to see who moves on to the next round! Let’s see how it plays out!

Game One;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Denver Broncos 11,400 0 227, 132 3 Website
Baltimore Ravens 10,914 0 1,190,926 7 Website

 

Things started out nicely in the Broncos favour early on, but they just couldn’t hold the lead. Later in the game the Raven’s simply STOMPED all over them in the areas of social and universal. Just goes to show you that a strong natural search presence alone, won’t get you to the big dance. Winner; Baltimore Ravens

 

Game Two;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Indianapolis Colts 7,421 55 365,114 4 Website
Miami Dolphins 13,029 2 261,767 5 Website

 

Given that the Dolphins snuck in on a wildcard, they put up a great showing. They came out of the gate strong in SEO Visibility, but later gave up some points in the social areas. They ultimately pulled it out in the 4th quarter as universal elements tend to draw clicks far better than the paid search. Winner; Miami Dolphins

And so we have our two hopefuls ready for the next round.

 

Divisional Playoffs

The Next stop in the battle for supremacy are the Divisional Playoffs and things are really starting to heat up. Tthe best of the best, marketing teams, from the AFC ready to butt heads. This round we have;

  • Miami Dolphins V Pittsburgh Steelers
  • Baltimore Ravens V New England Patriots

Let’s get right into the action….

 

Game One;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Pittsburgh Steelers 25,207 22 1,973,086 6 Website
Miami Dolphins 13,029 2 261,767 5 Website

 

Sadly, the Dolphins just weren’t ready for prime time this year. They pretty much had it handed to them on every level. But have no fear, the fine folks marketing for them have done an admirable job to get this far. Maybe up the social, which will help growth in universal and over-all visibility. Winner; Pittsburgh Steelers

 

Game Two;

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
New England Patriots 19,223 40 531,046 2 Website
Baltimore Ravens 10,914 0 1,190,926 7 Website

 

Another classic match-up. Right out of the gate the Patriots smashed away at Baltimore who had no response for the SEO and Paid attack flurry. Not to be undone, the Ravens then mounted some offence of their own in the social. New England was far too weak in universal, leaving room for an upset. We’ll go to overtime; SERP spread. This is essentially the percentage of their pages that are ranking on the first page of Google etc.

SERP spread
In overtime the patriots pulled it out. Barely. Their 46% of pages on the first page of Google was enough to get by the Raven’s 37.7%. In reality it should never have been this close. New England needs to pick up it’s game as far as social media and universal elements are concerned. Get in the news. Make more videos. Then build a social media department to get it out there. Winner; New England Patriots

And so it was… the stage is set for the conference finals

 

AFC Conference Championship

I am fairly confident you can see where this is headed already, right? Probably not a show down for the ages, but we can always root for the underdog right? Naw. To get to this point the marketing teams (SEOs, social, PR, PPC) have to be running smoothly. You really can’t have any holes in your game. Even the special teams need to be cracking along (video, imagery, local). But only one can make it through to the big game, let’s see where the chips fall…

 

Team SEO Visibility Paid Visibility Social Visibility Universal Domain
Pittsburgh Steelers 25,207 22 1,973,086 6 Website
New England Patriots 19,223 40 531,046 2 Website

 

It really doesn’t come as a surprise for this ill fated match-up. We all knew the Patriots had been fortunate to even get out of the last round, their luck just couldn’t hold forever. The Pittsburgh Steelers just brought more to the fight and even their one lacking, paid search, could be a symptom of their strength in the other areas. They simply don’t need to buy traffic. And so a huge congrats goes out to the Steelers gang. Your presence in search and social, is as strong as ever. Winner; Pittsburgh Steelers

 

But will they win it all? Join us next time, (subscribe ) for the NFC Search Visibility Playoffs

AFC Search Visibility Champs

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David Harry is Sifu at the SEO Training Dojo and the president of Reliable SEO he works mostly in a consulting capacity to large corporate teams and agencies as well. He has been writing about the world of SEO (and information retrieval) since 2005 and also does podcasts and webinars on the topic.
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