Also Google thought that Panda 2.5 was a bit too much

A week ago, we compiled the  winners and losers of Panda 2.5 – the fifth iteration of Panda 2 in the US had been the largest of those “smaller” adjustments and hit a lot of sites, prompting some scrutiny and criticism across the net.

Previous updates seemed to be high-confidence decisions – Google generally would not alter the Panda classifications for a couple of weeks.  Panda 2.5 seems to be an exception to that rule – this weeks’ SEO Visibility data shows that large portions of the 2.5 update seem to be rolled back!

Comparing and contrasting ranking data before and after Panda 2.5 yields the following results:

Domain SEO Visibility SEO Visibility SEO Visibility Panda-Recovery
09/25/2011 Panda 2.5 10/09/2011 (full=100%)
consumeraffairs.com 447.586 100.513 439.423 98%
starpulse.com 552.925 213.059 558.441 102%
aceshowbiz.com 162.759 11.379 153.718 94%
savings.com 197.936 48.346 201.791 103%
bettermedicine.com 173.596 54.262 53.667 0%
prnewswire.com 130.870 22.637 113.407 84%
faqs.org 124.618 19.202 16.253 -3%
thehollywoodgossip.com 155.522 65.490 160.323 105%
medicalnewstoday.com 123.707 42.661 127.359 105%
hollyscoop.com 98.848 24.146 101.332 103%
cinemablend.com 89.854 15.441 76.203 82%
killerstartups.com 148.875 75.429 159.474 114%
ohinternet.com 101.178 33.595 31.327 -3%
thecarconnection.com 111.587 49.174 110.291 98%
entrepreneur.com 80.166 25.460 76.961 94%
motortrend.com 163.390 113.390 167.606 108%
cafemom.com 72.306 25.129 61.148 76%
automobilemag.com 61.558 18.747 63.056 103%
thenextweb.com 87.048 45.118 39.767 -13%
technorati.com 55.642 15.190 48.712 83%
today.com 62.227 26.278 37.153 30%
gamepro.com 52.015 18.010 45.253 80%
actressarchives.com 54.307 20.504 55.200 103%
nowpublic.com 60.028 27.675 66.986 122%
1-coupons.com 80.590 50.694 60.103 31%
businesswire.com 42.777 13.468 33.079 67%
news-medical.net 36.240 7.242 35.812 99%
longislandpress.com 27.881 6.047 24.317 84%
newjerseynewsroom.com 22.848 1.530 14.778 62%
blogcritics.org 28.503 8.358 23.073 73%

 

This data shows a large-scale recovery. Out of 30 domains featured in last week’s list, 10 could recover 80-90% of their visibility, with another 10 even surpassing their pre-panda 2.5 reach!

The largest winners in this rollback are nowpublic.com (+122%), killerstartups (+114%), motortrend (+108%), and thehollywoodgossip.com (+105%):

Recovery was only denied to bettermedicine.com (0%), faqs.org (-3%), ohinternet.com (-3%) and thenextweb.com (-13%):

You can explore the fate of all 50 million + domains in our database (e.g. Panda 2.5’s winners) using the Searchmetrics Essentials – historic data on domain visibility is accessible for free going back a couple of weeks (free registration might be neccessary, no credit card required!)

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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (4)

Comments (15)

  1. 2011/10/12

    I love the way you lay it all out here Marcus. Is there any way of telling whether the ones who did not recover fully are doing anything different from those who did?

  2. 2011/10/12

    Thanks for updating the statistics, I’ve seen increase in traffic again.

  3. 2011/10/12

    Thanks for the detailed analysis. I guess those who live by Google traffic occasionally die by it too.

  4. 2012/08/03

    Really good analysis by you, this needs much research. Now there has been many more updated out and people are struggling to play safe.

Trackbacks (11)

Comments (15)

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