A week ago, we compiled the winners and losers of Panda 2.5 – the fifth iteration of Panda 2 in the US had been the largest of those “smaller” adjustments and hit a lot of sites, prompting some scrutiny and criticism across the net.
Previous updates seemed to be high-confidence decisions – Google generally would not alter the Panda classifications for a couple of weeks. Panda 2.5 seems to be an exception to that rule – this weeks’ SEO Visibility data shows that large portions of the 2.5 update seem to be rolled back!
Comparing and contrasting ranking data before and after Panda 2.5 yields the following results:
|Domain||SEO Visibility||SEO Visibility||SEO Visibility||Panda-Recovery|
This data shows a large-scale recovery. Out of 30 domains featured in last week’s list, 10 could recover 80-90% of their visibility, with another 10 even surpassing their pre-panda 2.5 reach!
The largest winners in this rollback are nowpublic.com (+122%), killerstartups (+114%), motortrend (+108%), and thehollywoodgossip.com (+105%):
Recovery was only denied to bettermedicine.com (0%), faqs.org (-3%), ohinternet.com (-3%) and thenextweb.com (-13%):
You can explore the fate of all 50 million + domains in our database (e.g. Panda 2.5’s winners) using the Searchmetrics Essentials – historic data on domain visibility is accessible for free going back a couple of weeks (free registration might be neccessary, no credit card required!)