New Universal Search Data

March 26th, 2010 | General, Product Notes 1 comment

Searchmetrics turns its focus increasingly toward Universal Search. The following presents a series of data underlying this development.

Number of Universal Search associations per keyword

39% from our approx. 6 million analyzed keywords still have no Universal Search associations. 61% however, record results from other Google verticals.

Number of Universal Search associations

Number of Universal Search associations.

43% of Keywords report single associations, 16% had 2 associations and 2% featured 3 associations. 4, 5 or 6 different vertical associations rarely appear in search results.

Development of verticals in Universal Search

Videos are most prominently represented in the Universal Search, closely followed by images. Shopping results appear in 3rd place.

Distribution of verticals within Universal Search

Top Players in Universal Search

News and map results are the last major contributors. Blogs and books are for the most part rarely present.

Top Players in Universal Search

Video, map, shopping, blogs and image search results are all Google services and are accordingly controlled by them. Only news results include other third-party content in the first 9 results before Google.

Top Players in Universal Search[/caption]

The difference between the first and other results – even within news results – is however very large. This suggest that besides optimization for organic search, optimization within verticals and within Google associated services will become increasingly important for companies intent on maximizing their online presence.

Alexandra Quiring


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Who’s writing this stuff? My name is Marcus Tober and I’m the founder of Searchmetrics. Because we really love to analyze every kind of online data, we can give you more insights than any other company in SEO, SEM and Social Media. It’s not a job, it’s passion. You can find me also on Google+ .
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Comments (1)

Comments (1)

  1. Burton Andreola
    2012/07/18

    Thanks so much for sharing this. Brief enquiry, if you don’t mind. Where did you get your web design? I will be setting up a blog and value yours.

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