Searchmetrics turns its focus increasingly toward Universal Search. The following presents a series of data underlying this development.
Number of Universal Search associations per keyword
39% from our approx. 6 million analyzed keywords still have no Universal Search associations. 61% however, record results from other Google verticals.
43% of Keywords report single associations, 16% had 2 associations and 2% featured 3 associations. 4, 5 or 6 different vertical associations rarely appear in search results.
Development of verticals in Universal Search
Videos are most prominently represented in the Universal Search, closely followed by images. Shopping results appear in 3rd place.
News and map results are the last major contributors. Blogs and books are for the most part rarely present.
Top Players in Universal Search
Video, map, shopping, blogs and image search results are all Google services and are accordingly controlled by them. Only news results include other third-party content in the first 9 results before Google.