The Hamburg based venture capital firm Neuhaus Partners have teamed up with Searchmetrics, the Search Analytics specialists and market-leaders in SEO software. This move will secures the continued growth and planned efforts to take the company international.
The foundations for international expansion have already been established: Searchmetrics is currently active in Germany, Austria, Switzerland and the USA, tracks Google, Bing, Yandex & Baidu around the world and boasts a growing client base in the US.
“After three years of combined development work, Searchmetrics – the worldwide Search Analytics pioneer and market leader in Germany – is ready to go global” says Frank Penning, CTO of Holzbrinck Digital,who has assisted Searchmetrics and SEO Expert Marcus Tober since the founding of the company by Holtzbrinck eLAB.
“Searchmetrics, as the principal provider of an integrated software solution for search engine optimization, has created a new offer that is particularly useful for large companies and already employed by more than 30 online agencies” explains Matthias Grychta, Managing Partner at Neuhaus Partners. “As there is currently no comparable offer on the market, international expansion is the next logical step for Searchmetrics.”
Dr. Horst Joepen, CEO of Searchmetrics, discussing the new partnership was pleased to add, “In Neuhaus Partners, we have found an investor with a high level of experience in the software business. Neuhaus Partners bring not only capital but an excellent collaborative network”.